Creating an original video that generates engagement is no longer a complicated task.
You no longer need complex video editors to install on your computer, where more than half of the features you don’t know how to use.
Nor do you need extensive YouTube manuals to learn how to use them.
And you don’t even need to go to freelance platforms like Fiverr to hire the services of an expert editor who does know how to edit videos.
Now, creating a video that your potential customers will love is a matter of a few minutes.
No need to have a master’s degree in video editing or 10 years of experience in it.
Just with your device connected to the Internet and an online video editor.
However, nowadays there are more and more solutions at your fingertips, and the number of online video editors that you can find on the net is increasing.
Which is the easiest online video editor to use?
At LegisVideo we have the answer you were looking for.
We have tested the vast majority of them and we have a verdict.
But PlaceIt is much more than a video editor.
And here’s why.
PlaceIt: the Internet's simplest online video editor
PlaceIt was born in 2012 as a Mexican startup dedicated to the creation of online templates and designs.
However, due to its enormous success, in 2016 it was acquired by Envato, the creative giant that since its birth in 2006 has established itself as one of the largest online marketplaces.
That allowed PlaceIt to become what they themselves define as “a powerful online tool that creates high-quality branding and marketing assets”, especially for social media and slideshow videos.
Their clients highly value the exponential growth it has experienced in recent years.
In fact, this is shown on the review portal Trustpilot, where they have nearly 1,000 opinions and a 4.5 out of 5 ratings.
Its main goals are:
- Enable easy creation of videos, logos, designs, and templates.
- Offer a huge catalog of expanding assets with the best quality-price ratio.
- Facilitate professional branding, promotion, and marketing tools for any person or company.
Later on, we will show you all the potential that PlaceIt hides, but now it is time to discover one of its key pieces: the online video editor.
Discovering the editor: first contact
When we access the platform and click on its video maker, the first thing we find are the types of videos most created among users, which are:
- Videos for slideshows or slideshows
- Videos for Instagram stories
- Intros templates
- Product demos
- Instagram videos
Although they do not appear, there are also other templates that are quite common, such as those of:
- Teasers
- Video tutorials
- Promotions and offers
- Inspirational Phrases
This way, you will have a multitude of possibilities at your fingertips.
You can show your customers the advantages of using your products or services with an informative video or share your latest promotions on your social networks.
You will also be able to summarize the content of your blog articles with a video teaser, as well as answer your users’ questions with step-by-step video tutorials.
Or motivate them with inspirational phrases to create engagement and increase the value of your brand.
The options are almost endless with PlaceIt’s online video editor.
It allows you to unleash your originality and make that video you had in mind but didn’t know how to do it.
Below you will see how easy it is to go through the process from start to finish in just three steps.
The 3 easy steps to create your own video on PlaceIt
At this point, we are going to create our own video with the PlaceIt online editor.
And the first thing we have to do is to choose the type of video we want to create.
1. Choose the type of video
For our example, we will choose a video for Instagram Stories. Specifically the one with the following thumbnail (you can see it here):
It is worth saying that, before choosing the specific type of video, we can preview the effect of it by putting the mouse pointer over the thumbnail.
Once you have the one you like, you can click on it to start editing.
2. Understanding the menus
When you get into video editing, as you can see, there are several parts that need to be understood.
Text
This section shows all the text parts that come by default in the video template.
You can change the content of each text or delete it (leaving it blank), as well as change the font or font color.
Playback speed
The animations of each template have a certain duration, which can also be modified in this part of the menu.
The default duration in this video is 1 second, but it can be edited to reduce it to half a second or extend it to one and a half seconds.
Audio track
One of the great advantages of PlaceIt’s online video editor is that it allows you to add background music to your videos.
This is optional (if you uncheck the box, the song won’t play).
The best thing about it? You won’t have to go to other platforms to get it, since they themselves have a huge stock music library that you can use.
Something that you can appreciate if you click on the pencil to the right of the name of the song.
As you can see, more than 1000 songs will be at your disposal to give the final touch to your video.
You can filter them by more than 90 different styles and concepts, search for your keyword in its song search engine, and even add to favorites the ones you like the most (this option is only available to subscribers).
Content editing and effects
Depending on the video template you have chosen, it will have one style or another, as well as one type of effect or another.
Therefore, the content of this section varies greatly from one template to another.
For example, in our particular case, we have that our template has:
- A gradient background between two colors (‘Gradient 1’ and ‘Gradient 2’).
- The background color of the text boxes (Text Holders).
- The background image.
Here we have several options:
- Change gradient colors.
- Change the color of the text boxes.
- Delete or replace the image.
As with music, PlaceIt also has a collection of stock images for you to choose from.
It even gives you the possibility to upload your own image, or a video if you prefer.
Add slides
Everything seen above is part of the tools for editing a single slide template.
However, if you want to make the video longer, you can add several more slides by clicking the “Add Slide” button.
When you do so, a menu will appear with all the videos, animations, and mockups available for the video format you have chosen (in our example, Instagram Stories).
In it, you can filter by tags, purpose, or search directly for your keyword until you find the next video you want to add to the one you already have.
Once you have added the new video, you will have to edit it. Both by modifying the aforementioned parameters, as well as the particular elements of the template you choose.
You can repeat this process by adding up to 5 templates.
Although if you want to add up to a maximum of 10 you will need PlaceIt’s unlimited subscription.
Play
To preview the video you are creating, click on the “Play All” button.
NOTE: Because it is an online video editor, and more people may be editing their videos at the same time as you, it may take a few seconds for the preview of the changes you make to be processed.
That is why they recommend that you make all the necessary changes before playing all the slides.
Save draft, Favorites, Share and Download
And to finish understanding all the menus, we will finish with the top menu.
In it we can find 4 options:
- The ‘Download’ button
- Save Draft
- Favorite
- Share
It should be noted that ‘Save Draft’ and ‘Favorite’ can only be used if you have a PlaceIt subscription.
On the other hand, you will be able to share the video without a subscription.
In fact, here you can take a look at the one we have used throughout the example.
And regarding the download of the video, below we will show you the two options you have to do it.
But first, let’s take a look at the third and final step you need to create your video in PlaceIt.
3. Edit templates
As we have been looking at the menus, you have been able to see how some parameters were edited, and how they varied from template to template.
Now it’s time for you to do it on your own.
This way you can see how easy it is to use the PlaceIt online editor.
To do it correctly:
- Be clear about your main goal before looking for the type of video.
- Take a look at the catalog and choose the template that best suits your needs (or several, if required).
- Edit each of the parameters in the menus we have seen to make it to your liking.
And that’s it! You would already have your video created in PlaceIt.
The 2 options for acquiring the video created in PlaceIt
Now, when you create a video on the platform, and you have already edited it, you need to download it.
And for that you are given two options:
- Purchase only the video you have edited, or
- Subscribe to PlaceIt
Purchase a single video
With the first option, you can buy the video you have edited in high resolution (1920x1080px), without a watermark, and 100% suitable for commercial use.
It is worth mentioning that you can also download it for free.
However, this will be in exchange for losing a great visual quality and keeping the PlaceIt watermark, an option not recommended if you want to give a professional and reliable image.
But for only $9.95 (not including applicable taxes), you will have your video at full resolution and ready to be used commercially.
Quite an affordable amount for the excellent result it gives you.
Subscription to the platform
On the other hand, you will be able to purchase the video by subscribing to the platform.
The PlaceIt subscription costs $14.95 per month (excluding applicable taxes).
However, you can cut that amount in half.
How? By opting for the annual subscription, which costs $89.69 per year (taxes not included).
This way, you will get a 50% discount, reducing the monthly cost to $7.47.
Despite the discount, it is true that the subscription has a higher cost than just downloading the video you have created.
But it is also worth mentioning that it has a number of advantages that are very worthwhile.
Advantages of opting for a PlaceIt unlimited subscription
- The largest collection of mockups on the Internet. With more than 33,000 graphic templates, including T-shirts, mugs, and many more, PlaceIt is the world’s largest mockup catalog.
- Editable and multiplatform designs. More than 5,700 professional design templates that you can easily edit. In addition, you can download all the variants of your creation with different sizes for different social platforms.
- More than 4,600 customizable logo templates. Gaming, business, personal branding, products, services… thousands of logos distributed in more than 50 different categories so that making your own seems as easy as filling out a form.
- Online video, logo, and design editor. Apart from the video editing tool you have seen, PlaceIt also provides you with logo and design editors so that you can unleash your creativity.
- Constantly growing collection. There are tens of thousands of digital goods that you can find in PlaceIt. But you know what’s great? There’s more every month! It’s an ever-growing library.
- Unlimited downloads. When they gave the name to their subscription, it was for a reason. With PlaceIt, not only you will be able to choose from their catalog or publishers, but you will also be able to download as many as you want without limit for as long as the subscription lasts.
- Cancellation at any time. If you are only going to need PlaceIt solutions for a limited time, don’t worry, because they will allow you to cancel your subscription whenever you want, with no hassle and no awkward questions.
- Ability to create lists of favorites and save drafts. If you’ve ever browsed through a huge collection of digital assets you know the importance of being able to save your favorites, as well as your unfinished projects. PlaceIt makes it possible.
Conclusion
For a long time, we have tended to think that video editing is only for professionals.
That it requires sophisticated computer programs with unintuitive functionalities and many years of experience behind us.
However, this way of looking at video editing has become obsolete.
Nowadays you don’t need any of the above to be able to create and edit a professional video that your clients will love.
There are so-called online video editors, which allow you to perform this task from start to finish in just a few minutes.
However, among all the editors you can find on the Internet, there are more technical and simpler ones.
And since we want to help anyone, regardless of their knowledge of video editing, we have selected the simplest online video editor of all: PlaceIt Video Maker.
With PlaceIt Video Maker you will be able to create your video from scratch in three easy steps:
- Choose the video template that fits your needs
- Edit the templates to your liking
- Download… and you’re done!
If you have come this far, you already understand how the editor menus work and you have seen how easy it is to edit your video.
However, to download it and use it commercially, you will have to do it in one of two ways:
- Purchasing the video individually, or
- Acquiring the unlimited subscription to the platform
If it is a one-off job that will not be repeated, the first option will be perfect for you.
However, if you are going to dedicate yourself to creating this type of video, PlaceIt’s unlimited subscription will be the best option.
Its online video, logo, and design editors, as well as its huge catalog and the other advantages you have already seen above, make it a tool like no other.
We recommend you take a look at it and try it without commitment.
You will discover why we consider PlaceIt not only the best online video editor but also the ultimate creative tool.
You won’t regret it!