Videos for Landing Pages

A landing page is a gateway to your business, whose goal is to convert your potential customers into real customers.

You will agree with us then that it is one of the most important pages of your business, where every factor must be taken into account with care.

The design, the copywriting, the format, the images… all of them must be well worked to optimize the conversions to the maximum.

However, for some time now, there has been an element that stands out above the rest, and whose results in landing pages you cannot ignore if you are looking to improve the results of your business.

That element is none other than the video.

According to the Renderforest portal, videos on landing pages increase conversions by up to 86%.

Can you imagine that out of every 100 people that come to your landing page, 86 become customers? Well, imagine it because it has been proven.

Besides, this portal gives more data in favor of the use of the video you are sure to be interested in:

Knowing this data, I imagine you no longer have any doubts about adding videos to your landing pages.

However, you may have doubts about how to create those videos in a way that will increase your conversions and sales.

But don’t worry, because in this article we will answer the most common questions we have been sent about videos in landing pages.

And we will even introduce you to the best platforms with stock videos so you can create videos that generate sales.

Do you want us to start?

Then let’s do it!

Benefits of using video in landing pages

Despite the data you just learned, which shows that the use of video on landing pages is practically mandatory, there are still few companies that take advantage of video on their landing pages.

If you’re reading this, it’s because you don’t want to be one of those companies that lose money by not using video.

However, I want to give you more reasons to be 100% convinced of the advantages of using video on sales and landing pages.

Content easier to consume

First of all, you must realize that humans are usually (a bit) lazy.

After all, people would rather see than read.

And if not, why do you think we’ve been glued to the TV since the middle of the 20th century?

We like to sit back and get it all done, which the video format does perfectly.

Proof of this is that YouTube is the second most used search engine after Google, something that clearly shows the increase in video consumption.

Our innate convenience makes us prefer to click ‘play’ and be told everything than to read the content of the page.

Interactive Summary

Secondly, and very related to the previous point, is that the video on a landing page is presented as an interactive summary of the content of the page.

In other words, in a few minutes of video, the ideas of all the content of the page will be presented in a summarized way, as well as the products or services that you want to present to potential customers and their advantages.

With the video, the client will not need to scroll down for a long time, but will have the information he or she needs in a shorter way.

Therefore, they will take the action we want them to take more effectively and in less time.

Provides greater confidence

When a potential customer reads the content of a page, it is very likely that, if it is good content, it will end up turning him into a final customer.

However, people like to be able to humanize companies, know who is behind them and put names and surnames to those people.

The video guarantees to achieve this task of introducing you and the members of your company to increase the confidence of potential customers.

Something that will undoubtedly result in increased conversions and sales.

The truth is that we could continue with the advantages of using video on a landing page.

However, at this point, we don’t think you need any more reasons to start using it yourself, right?

In that case, let’s answer another one of the big questions that have probably been on your mind lately.

What should I take into account when creating my landing page with video?

Before starting the video for your landing page you should take into account some factors and establish some guidelines.

We have divided them into 5 to make them easier to understand.

Goal

Before creating a video you want to know why you are creating that video, and that “why” is not “to generate conversions and sales”.

You must know that ideal client for whom the landing page will be designed, as well as you must know their fears, their problems, their concerns, etc.

In this way, you can focus the video to present your particular solution to solve those fears, problems or concerns, which will be nothing more than your products or services.

Duration

Remember when we said that we humans are innately a bit lazy? Well, we also got bored quite easily.

In that case, you should present the content of the video in the most concise way, showing all the relevant information in the shortest time possible.

It will not be necessary to present every feature of your product or service and explain it in detail, but rather to “get to the point” and quickly with the benefits that your solution will generate.

Position

Do you think your potential customers would see your video if it was at the bottom of your landing page?

If the answer is “no“, you are right

As we have said before, we are a bit lazy to scroll.

Therefore, your landing page’s video should be one of the first things your customers see when they land on your page.

This way, you will ensure a higher click rate on the video, and therefore, a higher number of conversions and sales.

Information

Surely the following scenario sounds familiar:

This practice is one of the worst practices that can be carried out in the landing pages.

Lacking empathy and interest in your client and their difficulties is often the first step in limiting your conversions.

Therefore, in your video, you should present the information in such a way that it is focused on the benefits that the customer will obtain when acquiring the product or service, and not so much on its features and functionalities.

Effective content

In addition to you, your team and your product being able to appear in the video for your landing page, it is also recommended that more people appear doing or enjoying the benefits that your product brings.

To do this, it is essential to use stock videos: attractive clips with different themes that bring dynamism to the project and are necessary for the narration of the final video.

In other words, they are the mini-videos you need to make your final video more dynamic, persuasive, and to increase conversion.

You’ve probably seen these types of clips in hundreds of videos but you haven’t stopped to analyze them.

Here’s a couple of examples to help you understand.

Do you understand now the importance of this type of clip for your video to be a success?

Great!

Now let’s see where you can find the best stock videos on the Internet.

Stock videos for landing pages: the best platforms

Throughout the Internet there are many websites with stock videos. However, at Legis Video we will only present you the 3 best platforms with stock clips.

Because you want a quality video that increases conversions, right?

In that case, take a look at the following platforms and choose the one that best suits your needs.

Artgrid

Artgrid is one of the platforms with the youngest and most potential stock videos in the market.

Created in 2019 and supported by its big sister Artlist -dedicated to stock music-, it has managed to make a place among the most demanding content creators.

It has a tremendously intuitive web design in which it will be very easy to find the clips you need.

In addition, to ensure that they are the best option when it comes to complementing the video on your landing page, they offer three different plans:

Are you clear on which one to choose or do you need help?

Do you want to use the best stock material for your video and save money?

Then don’t think too much longer and subscribe.